The increasing need for long term care and the impact it can have on a family's financial security has become an issue of national concern. Long term care insurance up until recently has been a product primaily sold on an individual basis. However, more and more companies are recognizing the seriousness of this issue and are taking steps to help their employees understand and protect against the financial risks associated with long term care.

Companies offering long term care insurance to their employees through payroll deduction have tripled in the past year and many more companies are scheduling enrollments in the coming year. Most of the work site coverage is being offered on a voluntary basis, however, there is a susbstantial increase in company funded coverage.

Many of the programs are being offered with guaranteed issue once certain minimum participation requirements are met.

The government is continuing to offer attractive tax deduction benefits to not only those individuals privately purchasing long term care insurance, but also to the companies offering the coverage.